Innovative Results
Post-it® Custom Printed Notes complement direct mail campaigns and generate results!
A direct mailer designed to increase industry awareness of the client's brand name and create traffic at their Internet web site.
A national audience of 15,000 new corporate customers.
The simple, cost effective, two-color mailing consisted of a card that communicated the client's expertise and encouraged visits to their web site. To the right portion of the card, the client hand-applied a custom printed Post-it® Note telling recipients to "Stick me on your computer and check out our web site exclusives..."
This approach took advantage of non-traditional response mechanism. Instead of begging for return phone calls and mail-ins, it gave prospects an interactive reminder that they could post to the very medium required for their desired response - their PC.
The client's mailing to 15,000 new corporate customers was a tremendous success. Within a two-week measurement period during the program, the client's web site received more than 9,000 visitors. And they did so without being offered an incentive/reward for responding!
Once inside the web site, they had immediate access to high-impact meeting ideas, ready-to-print "meeting planners," hassle-free meeting reservations and free stickers customized with their respective 800 numbers.
Because the unique response method was so successful and cost-effective, the client reprinted the mailing and distributed it to regional markets.
Post-it Notes
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